01650cam a2200301 i 4500 493355004 TxGeo 20210308120000.0 200603s2020||||||||||||||||||||||||eng|u 2020021970 9781119646228 hbk. 1119646227 hbk. TxGeo rda Jean-Baptiste, Annie,. Building for everyone : expand your market with design practices from Google's product inclusion team / Annie Jean-Baptiste. Hoboken, NJ : John Wiley & Sons, Inc., 2020. 250 pages ; 24 cm. txt rdacontent n rdamedia nc rdacarrier Includes index. Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic "why" has been firmly established, but what about the "how?" How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. 20210308. Product design. Universal design. Design Social practices. QS5